Braze
AI-powered customer engagement with real-time data activation and Canvas orchestration
Laudspeaker
Open-source customer engagement and product onboarding automation platform
Multi-channel messaging platform for event-triggered customer engagement. Build visual workflows, segment users, and send personalized push, email, SMS, and webhook campaigns at scale.
Overview
What is Laudspeaker?
Laudspeaker is a customer engagement and product onboarding platform designed for teams who need event-triggered, multi-channel messaging at scale. Built as an alternative to Braze, OneSignal, Customer.io, Appcues, and Pendo, it combines visual journey building with powerful segmentation and personalization capabilities.
Core Capabilities
The platform centers on a visual journey builder that enables teams to design complex, event-triggered workflows without code. Users can segment audiences by attributes, behaviors, and previous campaign interactions, then orchestrate messages across push notifications, email, SMS, and webhooks. A/B testing and Liquid templating support personalized messaging, while external API calls enable dynamic content customization.
With proven scalability—having delivered over 500 million messages—Laudspeaker is architected for high-volume use cases. The roadmap emphasizes data warehouse integration and modern data stack compatibility, ensuring teams maintain control over their data without vendor lock-in.
Current Status
Laudspeaker is in public beta, stable for most non-enterprise use cases. The platform continues active development with features like improved mobile push support, enhanced A/B testing, user timezone handling, and data warehouse syncing planned for upcoming releases.
Highlights
Visual journey builder for event-triggered, multi-channel workflows
Advanced segmentation by user attributes, actions, and campaign interactions
Multi-channel support: push notifications, email, SMS, and webhooks
A/B testing with Liquid templating and external API personalization
Pros
- Proven scalability with over 500 million messages delivered
- Visual workflow builder accessible to non-technical team members
- Multi-channel messaging from a single platform
- Modern data stack integration roadmap prevents vendor lock-in
Considerations
- Currently in public beta with ongoing stability improvements
- Enterprise features like SSO and approval flows still in development
- Data warehouse syncing not yet available
- Limited mobile in-app messaging features compared to established competitors
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Fit guide
Great for
- Product teams needing event-triggered onboarding and adoption flows
- Marketing teams managing multi-channel customer engagement campaigns
- Organizations requiring scalable messaging infrastructure (10M+ users)
- Teams seeking data warehouse integration and data portability
Not ideal when
- Enterprises requiring SSO, SAML, and advanced permission controls immediately
- Teams needing production-ready stability guarantees for mission-critical workflows
- Organizations dependent on extensive mobile in-app messaging features
- Use cases requiring immediate data warehouse bi-directional syncing
How teams use it
Product Onboarding Automation
Design multi-step onboarding journeys triggered by user signup events, sending personalized email and push sequences to drive feature adoption and reduce time-to-value.
Re-engagement Campaigns
Segment inactive users based on behavior patterns and trigger targeted SMS, email, or push campaigns to bring them back to complete specific flows or actions.
Event-Triggered Notifications
Build workflows that respond to user actions in real-time, sending transactional messages, milestone celebrations, or contextual nudges across multiple channels.
A/B Testing Message Effectiveness
Create journey variants to test different messaging strategies, channels, and content personalization approaches, optimizing conversion rates based on data.
Tech snapshot
TypeScript94%
JavaScript6%
CSS1%
Dockerfile1%
Shell1%
HTML1%
Frequently asked questions
What channels does Laudspeaker support?
Laudspeaker currently supports push notifications, email, SMS, and webhooks. Additional channels are on the roadmap as the platform continues development.
How does Laudspeaker handle scale?
The platform has delivered over 500 million messages and currently handles workloads exceeding 10 million users. Support for 100+ million user scale is in active development.
Can I integrate Laudspeaker with my data warehouse?
Data warehouse syncing is planned for Q1 2025. The platform is being built with modern data stack compatibility in mind to prevent vendor lock-in.
Is Laudspeaker production-ready?
Laudspeaker is currently in public beta and stable for most non-enterprise use cases. The team is actively working toward production-ready status with ongoing improvements.
How does segmentation work?
You can segment users by attributes, actions they've completed, and even retarget based on previous campaigns they've received and how they interacted with them.
Project at a glance
Stable- Stars
- 2,563
- Watchers
- 2,563
- Forks
- 199
Repo age3 years old
Last commit3 months ago
Primary languageTypeScript
Last synced 3 hours ago