Bitly
URL shortening and link management service for creating concise, trackable links with analytics
Dub
Open-source link attribution platform for marketing teams
Modern link management platform combining URL shortening, conversion tracking, and affiliate programs. Powers 100M+ clicks monthly for teams at Twilio, Buffer, Framer, and Vercel.
Overview
What is Dub?
Dub is a comprehensive link attribution platform designed for marketing teams who need more than basic URL shortening. It combines short link creation, conversion tracking, and affiliate program management into a single, modern solution.
Built for Scale
Trusted by world-class marketing teams at Twilio, Buffer, Framer, Perplexity, Vercel, and Laravel, Dub processes over 100 million clicks and manages 2 million+ links every month. The platform is built on a robust tech stack including Next.js, TypeScript, Prisma, and Tinybird for real-time analytics.
Deployment Flexibility
While Dub offers a hosted solution at dub.co, teams can self-host the platform for complete control over their data and customization. The architecture leverages PlanetScale for database management, Upstash for Redis caching, and includes enterprise features like SSO/SAML authentication through BoxyHQ. Whether you're tracking campaign performance, managing affiliate relationships, or analyzing link attribution across channels, Dub provides the infrastructure and insights modern marketing operations demand.
Highlights
Link attribution and conversion tracking across marketing channels
Integrated affiliate program management capabilities
Self-hosting option for data sovereignty and customization
Real-time analytics powered by Tinybird processing 100M+ monthly clicks
Pros
- Battle-tested at scale by major companies like Twilio and Vercel
- Modern TypeScript stack with Next.js and comprehensive tooling
- Self-hosting available for teams requiring data control
- Combines URL shortening, tracking, and affiliate management in one platform
Considerations
- Requires familiarity with Next.js ecosystem for self-hosting
- Complex tech stack may increase operational overhead
- Enterprise features like SSO require additional configuration
- Analytics depend on Tinybird integration for full functionality
Managed products teams compare with
When teams consider Dub, these hosted platforms usually appear on the same shortlist.
Looking for a hosted option? These are the services engineering teams benchmark against before choosing open source.
Fit guide
Great for
- Marketing teams managing multi-channel attribution campaigns
- Companies running affiliate or referral programs at scale
- Organizations requiring self-hosted link management solutions
- Teams already using Vercel and modern JavaScript infrastructure
Not ideal when
- Simple personal URL shortening without analytics needs
- Teams without TypeScript or Next.js development expertise
- Organizations seeking plug-and-play solutions without technical setup
- Projects requiring offline or air-gapped deployment
How teams use it
Multi-Channel Campaign Attribution
Track conversion sources across email, social, and paid ads to optimize marketing spend and identify highest-performing channels
Affiliate Program Management
Create unique tracking links for partners, monitor referral performance, and automate commission calculations based on conversion data
Product Launch Tracking
Generate branded short links for launch campaigns and measure real-time engagement across press, influencers, and community channels
Enterprise Link Governance
Self-host for complete data control while enforcing brand consistency and security policies across all marketing link assets
Tech snapshot
TypeScript100%
JavaScript1%
CSS1%
HTML1%
Frequently asked questions
Can I self-host Dub instead of using the hosted version?
Yes, Dub supports self-hosting for teams that need greater control over their data and design. A self-hosting guide is available in the documentation.
What analytics capabilities does Dub provide?
Dub offers real-time analytics powered by Tinybird, processing over 100 million clicks monthly. It tracks conversions, attribution, and link performance across channels.
Does Dub support affiliate program management?
Yes, Dub includes integrated affiliate program capabilities alongside link shortening and conversion tracking, making it a comprehensive attribution platform.
What companies use Dub in production?
Dub is trusted by world-class marketing teams at Twilio, Buffer, Framer, Perplexity, Vercel, Laravel, and other leading technology companies.
What technical stack does Dub use?
Dub is built with Next.js, TypeScript, Tailwind CSS, Prisma ORM, PlanetScale database, Upstash Redis, Tinybird analytics, and includes enterprise auth via BoxyHQ SSO/SAML.
Project at a glance
Active- Stars
- 22,924
- Watchers
- 22,924
- Forks
- 2,812
Repo age3 years old
Last commit2 days ago
Self-hostingSupported
Primary languageTypeScript
Last synced yesterday