
Bitly
URL shortening and link management service for creating concise, trackable links with analytics
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Open-source link attribution platform for marketing teams
Modern link management platform combining URL shortening, conversion tracking, and affiliate programs. Powers 100M+ clicks monthly for teams at Twilio, Buffer, Framer, and Vercel.

Dub is a comprehensive link attribution platform designed for marketing teams who need more than basic URL shortening. It combines short link creation, conversion tracking, and affiliate program management into a single, modern solution.
Trusted by world-class marketing teams at Twilio, Buffer, Framer, Perplexity, Vercel, and Laravel, Dub processes over 100 million clicks and manages 2 million+ links every month. The platform is built on a robust tech stack including Next.js, TypeScript, Prisma, and Tinybird for real-time analytics.
While Dub offers a hosted solution at dub.co, teams can self-host the platform for complete control over their data and customization. The architecture leverages PlanetScale for database management, Upstash for Redis caching, and includes enterprise features like SSO/SAML authentication through BoxyHQ. Whether you're tracking campaign performance, managing affiliate relationships, or analyzing link attribution across channels, Dub provides the infrastructure and insights modern marketing operations demand.
When teams consider Dub, these hosted platforms usually appear on the same shortlist.
Looking for a hosted option? These are the services engineering teams benchmark against before choosing open source.
Multi-Channel Campaign Attribution
Track conversion sources across email, social, and paid ads to optimize marketing spend and identify highest-performing channels
Affiliate Program Management
Create unique tracking links for partners, monitor referral performance, and automate commission calculations based on conversion data
Product Launch Tracking
Generate branded short links for launch campaigns and measure real-time engagement across press, influencers, and community channels
Enterprise Link Governance
Self-host for complete data control while enforcing brand consistency and security policies across all marketing link assets
Yes, Dub supports self-hosting for teams that need greater control over their data and design. A self-hosting guide is available in the documentation.
Dub offers real-time analytics powered by Tinybird, processing over 100 million clicks monthly. It tracks conversions, attribution, and link performance across channels.
Yes, Dub includes integrated affiliate program capabilities alongside link shortening and conversion tracking, making it a comprehensive attribution platform.
Dub is trusted by world-class marketing teams at Twilio, Buffer, Framer, Perplexity, Vercel, Laravel, and other leading technology companies.
Dub is built with Next.js, TypeScript, Tailwind CSS, Prisma ORM, PlanetScale database, Upstash Redis, Tinybird analytics, and includes enterprise auth via BoxyHQ SSO/SAML.
Project at a glance
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